Traffic Generation Ideas - Using Product Launches To Drive Massive Traffic And Sales

If you are a website owner, businessman, or marketer who even has an email address, then you likely get inundated with emails every week with new products being created all the time. There is a new product, a new offer, a new cool piece of software, or something it seems every time you open your inbox. Do you think people are really cranking out tons of new products every week? Or are they using this simple product launch technique to drive traffic to their websites?

Yes, there is a process and a pattern to the product launch. IF it is followed then it can easily bring server melting levels of traffic to your pages. But how does one implement a product launch?

What is a launch?

Any time you plan on creating a new product, you eventually release it to the public. Most marketers will release it, put it on their website, and hope that people will find it. This is the wrong way to go. Instead, a product launch is an announced event. Write a press release with the scheduled launch date. Advertise the product is coming. Sign up affiliates long before the product is ready. Give them the tools to promote the site. Don't wait until the product is done in order to start the process of driving traffic. Include a squeeze page on your site, and let people promote it like crazy.

How does a launch work?

When done properly, yes. Successful product launches have been known to work almost too successfully. In fact, the entire process is about creating "buzz" for the product. People like to know when things are coming out. It gives them time to prepare for it. Affiliates have time to set up promotion campaigns, users have time to save money for the product, and you still need to create it. You can further increase traffic by "leaking" sections of the content to the public. A launch is designed to get people hungry for the product, and then build anticipation while they wait for it.

How does a launch drive traffic?

If you have done your product launch properly, expect one of two things. Either it will flop, possibly a bad product or niche, or you will likely be on the phone calling your web-host to apologize for crashing a n entire bank of servers. The more affiliates you had during the launch will make a big difference. Some niche, particularly Internet marketing, often have launched sites with super-affiliates which could bring hundreds of thousands of live visitor traffic in less than 24 hours.

After the launch.

After the product launch you will have to get back to work. The excitement is over. Traffic will drop off and you will have to make sure all the servers are working, and that people are happy with your product. But wait, you can start the next product and make an announcement of the release date and upcoming launch. Then repeat the massive traffic cycle all over again.

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Traffic generation an be as complex or as simple as you make it. It can also be as cheap as free and more costly then you can imagine. Consider which traffic method is best to increase site traffic and stick with it until your site is earning income.

Derek Wood is an internet marketer and off-line business owner, specializing in traffic generation and helping others setup their own online business. He has been actively building his internet-based businesses since 2003.

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2 Traffic Techniques For Selling Your Information Product

If you don't already know, getting traffic to your website is easy to do. And if you're selling an information product that can be immediately downloaded and delivered, then you will find that your marketing efforts are more than worth it. With a downloadable product, you can put your business on autopilot, and enjoy more free time by yourself and with your family.

In today's lesson, I want to share with you some traffic techniques that you can use to get traffic back to your website, and get a lot of exposure for your information product. These traffic strategies are simple and easy to use, and you will find that more and more people will sign up just to get their hands on your product.

Here's the first traffic strategy that you can use:

1) SEO

SEO (search engine optimization) is a great way to promote your information product. One of the things that catches my attention every now and again is how websites with very little content can rank high in the search engines (I'm talking about the top 3 positions), and stay there for a very long time.

People who use search engine marketing feel that this is where the bulk of your online traffic will come from, and that you should be using it if you want to have a lot of traffic coming in automatically without you having to lift a finger. This can be true sometimes - but only if you're a master of SEO.

Some terms with search engine optimization that you will want to get familiar with are link building, keyword density, keyword stuffing, on page SEO, off page SEO, and sitemaps. All of these terms and the understanding behind them can help you to get the sales and profits that you are looking for in your business.

Here's another great way to get traffic to your information product sales page.

2) Forum marketing

With forum marketing, all you're basically doing is posting on the forums on a weekly basis and leaving your website information in the signature portion of your forum posts. With a high traffic forum, you can get a lot of traffic to your website simply and easily. I highly suggest that you use this technique today.

One thing that you don't want to do is spam your marketing message all across the forum, because this is the fastest way to get your account banned. Instead, make helpful posts that people will find interesting, and that people will find worthwhile. As a result of these helpful posts, you will gain the opportunity of having people click back to your website to learn more information from you.

These 2 traffic techniques are things that you will want to put into use in your online business today. As you can see, they are very easy to do, and once you put them into action, your business's traffic count will skyrocket. Also, be sure to seek out new traffic techniques for your business also.

Good luck with using these 2 traffic strategies in your online business today to sell your information product.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com

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