Free natural search traffic is the best quality outreach and the most reliable for growing your business. But it can also be one of the most difficult to pull off. In order to do it well, you have to have a deep understanding of who your customers are and what issues are important to them. The key to building quality backlinks and getting the kind of organic traffic that grows a business at an exponential rate is to develop content that speaks to the target audience. From there, you have to go to where your customers are and bring them to your website. The more that you target your customers, the more likely search engine results will take care of themselves.
Developing great content
If you run a website, then hopefully, it is a site that covers a topic or industry you are passionate and knowledgeable about. While you can always hire writers and content producers, who are passionate and knowledgeable about an area, this can be difficult if you are an upstart as quality doesn't come cheap. So make sure that you have a love for your site and your business before you go about reaching out to your target audience. Only by exploring your own knowledge and commitment can you come up with topics that resonate with the web surfing public. Once you've got a lot of quality content developed (or in development), you can start getting the word out to the people, who are most likely to become evangelists for your business.
Go to where the customers are
If you are not using social networking sites like Twitter and Facebook, then you are leaving hundreds of millions of potential customers on the table. The great thing about social networking tools is that it is really easy to find a target audience. Just go to related persons or organizations in your industry, and start developing connections with the people, who are following them. From there, you have established a definite target audience, and if your content is put together well enough, it will be much easier to get the right types of people to your site.
Creating site or business evangelists
While there may be a temptation to blast your message to as many people as you can, you have to realize that something is lost in these types of mass contact. Rather than trying to cast a wide net, it is better to take things slow and develop real relationships with people that go beyond a desperate plea for them to visit your site. By finding common ground and starting the conversation with people, the relationship will feel more organic, and they will be much more likely to tell others about your site or business.
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