الاثنين، 9 أبريل 2012

E-Zines - Where The Traffic Is!

Do you know what an e-zine is? To answer that question an e-zine is an online magazine that is specifically related to a niche/market, and are generally building huge lists with targeted subscribers. The advantage to e-zine marketing is amazing; it needs to part of your traffic generating methods.

When marketing to a huge audience as targeted as e-zine traffic you will gain a big boost in traffic and authoritativeness in your niche. How are you going to drive traffic from e-zines? There are only 2 ways to drive traffic from e-zines paid or free. There is always a free way to get traffic you just need to know how. Let us begin with the free traffic generation form e-zines.

Free E-zine Traffic

There is one way and only one way to leverage traffic from e-zines for free. The way to do this is with article writing Remember you are writing an article for an online magazine, which most of these do have offline magazines as well. You really want to keep all your articles original for each e-zine you are submitting too. Make sure you have done your research for the subject of your article, and give their subscribers quality content.

When I say subscribers this means with e-zines they will generally send your article out to their subscribers on their list. Remember when I said e-zines build huge lists, this is where we can drive traffic without owning your own list. When you write a good quality article and the e-zine approves it the traffic you can potentially get from your article is astonishing.

Do not let this scare you article writing is not that hard and can be done, and you don't have to be a pro in your niche. All you have to do is write something that gives the e-zines subscribers something of relevancy and stands out from the pack a bit.

Be strong with your writing, and make sure to stay focused. Don't get caught up with using big words and trying to know more than you do. Be precise and gain attention to the subscribers and the e-zine owner.

E-zine Marketing Paid

The easiest way to get your message sent out to an e-zine list is to pay for advertising in their current newsletter. This can come in the form of solo ads, classified ads, and banner ads.

Solo Ads

Solo ads are just that, an email sent out to an e-zines list that is all about you and your message, back linking to your site. A solo ad can really generate some good quality targeted traffic to your site. Usually there will be guidelines to how long and how many characters can be used in your solo ad. This is up to the e-zine as well as price. I have seen solo ads as low as $50 and as high as $4000, so it can be done if your budget is low.

You can leverage a solo ad buy sending that traffic to a squeeze page building your list, a review page of a particular product in the niche you are in, or a sales page of your own product or someone else's.

The traffic from a solo ad is already targeting and the chance of a new visitor to your site taking action is much greater then general advertising. See what solo ads can do for you.

Classified Ads And Banner Ads

Classified's and Banners fall in the same category. Your ad will be placed inside the e-zines newsletter in a specific location and ad cost depends on location. With classifieds you are writing good text ads in order to generate a click, and with banners you are creating an image to capture clicks.

You will usually pay for 1 to 5 issues of the newsletter for which your ad will be displayed. Some e-zines will let you pay cost per impression, but for the most part it will be per issue.

classifieds and banners are generally much cheaper than solo ads, but do take testing and time and can add up. They are affective and do work, but if you are looking to get the traffic you are looking for I highly suggest solo ads.

Conclusion

If you want to take this on alone you will have to first find the e-zines you want to submit articles to if they take them, and work out advertising with them personally. You are going to want to make sure they are not going to scam you and just take your money as well. I know it sucks, but there are people out there that do this. I hope this article was informing, and can help you with you internet marketing career.

Creating a sustainable business online is not that hard, you just need the knowledge to do it right. Learn how to apply simple internet marketing that can create you new home based business.

Article Source: http://EzineArticles.com/?expert

ليست هناك تعليقات:

إرسال تعليق