Are you a small enterprise that's drowning under the weight of advertising bills. You're not alone, many, many businesses have a similar problems. Suppose that I told you the resolution to your problem is both free and easy.
The perfect solution could in fact be as simple as to create content. I know what your thinking, "what type of content?", "How will that get me traffic?." Well relax! All will soon be revealed.
Since the arrival of the internet, whole new industries have emerged that utilise the principles that I will be speaking of. How do you think Google, Yahoo, YouTube and each and every single successful online organisation make their money. They use this same principle! Want to know what the best thing is? You can as well!
That's right! The utilisation of this principle doesn't really count on gaining access to a small fortune and you don't have to be a holder of a degree. All it takes is a passion and knowledge in an interest. For quite a few people this may be our work or hobby.
Create Great Content
Content, may be several things. For the search engines, content is the search results it gives to the users. It may also be Video, Music or some other medium that conveys information. But for most web surfers content principally means the written word.
The essence of providing great content is to ensure you have the basics right for instance spelling, grammar and punctuation. Most word processes have great in-built tools for this purpose or you can easily find free tools on-line for this.
Using a lot of white space and keeping paragraphs short usually between 2 and 5 sentences and pictures help in both drawing in your reader and aids in making the content simpler to read.
Backing up your statements by giving links to outside resources will also help in delivering credibility and making you a specialist within your field.
The next task is to produce content that you are interested by. Because the simplest way to project enthusiasm in your topic would be to have the voice of experience come through, which in fact is essential to adding life to your content.
Also to remember your audience when you write, don't pitch beyond or below your target market. However remember that the majority of people read easiest at level of a thirteen year old.
Tell a story, answer readers problems and ask questions to engage them. On this page for instance I recognize that the majority of my readers have or are interested in some type of small enterprise. In addition they have an interest in finding out how to create content to aid their site get a boost in traffic.
Create Sought After Content
The greatest written content on the planet won't deliver you traffic if there is no demand for it. With that said there are many methods to determine if the content you would like to write for your businesses website or blog has any demand. This is why Market Research is important and without this you probably won't get very far.
There are numerous tools free and paid for on the web to assist you in doing your market and keyword research and I have tried both. All I can tell you, is from my experience the free ones cost nothing for a reason. That does not imply that a few of them aren't any good. It just means they limited by their effectiveness.
In either case if you're serious in increasing targeted traffic to your blog via content, getting an effective keyword research tool is vital. I would recommend doing your own research and look up "Keyword Research Tools" on the net.
Creating Free and Valuable Content Is The Key To Going Viral
Giving anything away is scary to a lot of businesses. But when you think about it, it's really quite a clever means of marketing. Users of the internet have woken up to the fact there are a great many people on the web that simply want peoples money in return for pretty useless products. That is why when you provide high quality products (which can include helpful information in articles) to your reader, especially when it is free. They are much more likely to tell their friends about you and the neat thing is you stand out as the hero?
This is known as going viral and what it makes easier for readers to tell their friends about you are social media buttons. That's why smart bloggers will usually provide various social media buttons on their content such as the buttons provided by Facebook, Twitter and other popular social media platforms.
Claude Alwan is the founder of http://Internet-Marketing-For-Small-Business.net a FREE online publication devoted to helping small businesses succeed at internet marketing. Get Free updates to new articles by subscribing now http://www.internet-marketing-for-small-business.net/free-updates.html
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