In today's internet marketing arena, it's important to realize that things have changed drastically. Ever since the panda update, getting rankings on Google, and other search engines, has become difficult. For content marketers, this is a problem. So, I bet you're wondering, "" Well, in this article, you will learn how to write articles that people want to read, and how to get those people to trust you. And the only way you will be able to get leads for you business is if you can get people to trust, and like you. Here's what you need to get done:
1. Research your target audience. In order for you to get a better understanding of what your target audience needs to learn, you need to do some research. Find out what they are struggling with, and write down all the ideas that might solve their problems. The easiest way to find out what they are struggling with is to go to the forums, blogs, and website that people use to talk about their problems. Once you have a good idea of what they are struggling with, you will better be able to help them.
2. Research your keywords. Keywords are the gateway between you and your prospects, or leads. In fact, you can not be successful without the proper keyword research being conducted. Find out the exact words and phrases people use to find the information they would like to learn about. Then, create a master list of keywords to write your articles about. Furthermore, make sure that your keywords are low in competition and high in search volume. This will allow for easy rankings, and more traffic.
3. Write your articles. Once you understand the words and phrases you will be writing about, it's time to actually write the articles. When writing your articles, it's important to keep in mind that people do not want to be reading an article that is long. Make it easy for them to consume your content by keeping it under 600 words. For best results, stick to 520 words.
4. Create your call to action. At the end of your article, you should have a call to action. It should entice people to click through to your website, and take some sort of action. If you are trying to generate leads, you should motivate your target audience with a free guide. People love free stuff. Make sure that whatever you are giving away is actually worth something. You don't want people to think you can't help them.
5. Submit your articles to multiple article directories. In order for you to get maximum traffic and leads, you need to spread your content all over the web. The best way to do this is to submit them to lots of websites. GoArticles.com, Articlebase.com, and Articlehub.com are perfect. Submit all articles to the above websites.
6. Promote your articles with social networking website like Facebook and Twitter. Now that you have your articles published, you need to spread the word. Facebook and twitter are great for promoting your content. Simply post about your latest articles, and inform your friends and followers of the updated material.
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