Effective Websites - The 4 Key Steps

If your website is going to achieve all the things you want it to achieve, there are 4 steps you will need to go through.<

Traffic Is NOT Everything - You Need To Have Effective Sales Funnel In Place Now

Traffic is everything... if you have heard this before, you are not alone. Added web traffic make sales for you if your offers convert, but without compelling sales offers, they mean a very little.

In the summer of 2011, a power transformer nearby my Arizona house caught fire. As a result, over 150,000 people were without power for 9 hours. I went to a local mall in search of AC, and wow, it was like Christmas week! Thanks to the generator, the businesses at the food court had one major sale day with so many local customers flocking to the mall (hope they didn't run out of food to sell).

It seemed it was a money-making time. It was for the food court, but other mall businesses could care less about the traffic. Even with so many people in the mall, as far as I could see, people were not making their way into the stores inside the mall. It was just a "crowded mall" and "business as usual". People were not there to shop, but to only "cool off" until they regained the power back once again.

Traffic Is Not Everything

Ironically, this "surprise" traffic did not convert into business for the non-restaurant folks in the mall. In fact, the sad look I saw in the faces of sales clerks reminded me that unless the people had compelling reasons to buy, the crowded marketplace was useless for these businesses.

When it comes to internet marketing, when someone says "Traffic is everything", it's usually uttered by folks who do not know how to drive effective traffic. So it's a mystery for them - if they could just solve this "traffic problem", all their problems get solved.

What Do You Need to Have In Place of Traffic

The good news is if your website offered valuable content it should attract visitors overtime from organic search results. However, the real breakthrough comes when you figure out how to convert backend offers into sales. So, the questions you should be asking yourself at this point are -- do you have a follow-up system in place? How do you build relationship with your clients and non-clients? Once you get people to take your free or low ticket item, how do you up-sell, down-sell, or cross-sell?

You should first have a free or low-cost sample piece that allows your prospects to experience your products and services with very low risk. What you need here is to delight your prospects - we will call this your frontend offer. This frontend offer provides more value to your prospects than the cost, but if you have a good backend system in place, you should be able to recover the cost.

Next, what you need to know is out of all the people who took on the front-end offer, how many people bought your up-sell? And if they bought the up-sell, how many people then bought the 2nd up-sell? If they say no the up-sell, would they buy a down-sell? If they say no, would they be interested in a separate offer such as an affiliate promotion? Would they respond to your affiliate promotion if you offered one of your products as bonus?

With advanced shopping cart available today at affordable cost, this backend promotion can be completely hands-free. This is one reason if you have not, you should take your business online!

The Key Is To Build Backend System Then Add Traffic

Of course, traffic is important. But as you could see, it isn't everything. The real key here is to build a profitable backend system so that you know every time you generate traffic, you can predict certain return of investment. In fact, you can even generate paid promotions if you know exactly how your offers convert. It's zero-risk to you at this point.

By the way, do you want to learn how to build a profitable funnel that converts all day? If so, I suggest you check this out: build sales funnel.

Or read this brand new article about how to automate your internet marketing process with a strong, bullet proof internet marketing funnel.

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3 Super Effective Internet Marketing Funnel Tactics That Make Money

If you're an internet marketer, I know how you feel - You're feeling super busy every day. In fact, your daily work involves so many tedious and mundane tasks that keep adding to your to-do lists (and you cannot make them go away!)

Worse, because of the technical aspect of your work, nobody (other than fellow internet marketers) understands exactly what you do every day. Your family wonders why spend so many hours in front of your computer and your spouse and family want your attention...

I know exactly how you feel. And, you do not have to feel this way.

The good news is there are always ways to increase productivity. One way to do this effectively is by building an effective upsell chain (a funnel) for your internet marketing business.

How to Build A Funnel That Makes You Money

Let's take a look at your email campaign. Do you have a squeeze page? If not, build one because you will need it. Just give away a free sample of your work.

Of all the people who come into your funnel for the free sample, how many end up buying your front-end product? Let's say you have 3 people buy your front-end product for every 100 email subscribers, now you have conversion rate of 3%. Obviously, the bigger the subscribers the more accurate average conversion rate will be, but let's stick with 100 subscribers for easy math.

Keep building traffic to that squeeze page till you get more subscribers. Let's say after 2-3 months, you build subscriber base of 500. Theoretically, if your conversion rate is still working at 3%, you're going to have 15 sales by now.

If you have 15 sales, some of these customers will want more advanced training with you and you'll need to have them ready to sell. If you don't, the problem is that they will go to someone else to buy the training.

So here, you'll need to have a training that you can sell for 3 times the price of your front-end sale. If your front-end product sold for $27, price this at least $97. You can add cheat sheets, blueprint, PDF, audio reports, video, webinar recordings, interviews... just add greater value to the $27 front-end product and make it worth $97.

You will also need monthly continuity. If you are a consultant, you can package your practice and record it to sell with membership site or simply package consulting service and give it live on the phone or in person.

By building a funnel as shown above, you will not just have one, but three opportunities to monetize everyone who comes through your funnel.

Compare this to someone with no upsell. All that person could do is to drive traffic and break even. The truth is that customer acquisition cost is rising every day and people are spending less money.

Three Simple Upsell Tactics That Make You Rich

1. Sell inexpensive front-end product, maybe 20 page report

2. Package 5-10 more similar reports and sell all of them for huge discount price

3. You should have some sales by now, and here you'll incorporate monthly continuity, like coaching

There you have it. An easy and effective upsell chain. I promise if you build it, the money will come.

By the way, do you want to learn how to build an effective internet marketing funnel? Go to this link, you will see exactly how I do it.

Or read case study about how a simple $47 product turned into $1500 upsell chain in my latest book, Turning Point - A Marketer's Guide to Changing The Rules for Extraordinary Results.

Article Source: http://EzineArticles.com/?expert