If you are a website owner, businessman, or marketer who even has an email address, then you likely get inundated with emails every week with new products being created all the time. There is a new product, a new offer, a new cool piece of software, or something it seems every time you open your inbox. Do you think people are really cranking out tons of new products every week? Or are they using this simple product launch technique to drive traffic to their websites?
Yes, there is a process and a pattern to the product launch. IF it is followed then it can easily bring server melting levels of traffic to your pages. But how does one implement a product launch?
What is a launch?
Any time you plan on creating a new product, you eventually release it to the public. Most marketers will release it, put it on their website, and hope that people will find it. This is the wrong way to go. Instead, a product launch is an announced event. Write a press release with the scheduled launch date. Advertise the product is coming. Sign up affiliates long before the product is ready. Give them the tools to promote the site. Don't wait until the product is done in order to start the process of driving traffic. Include a squeeze page on your site, and let people promote it like crazy.
How does a launch work?
When done properly, yes. Successful product launches have been known to work almost too successfully. In fact, the entire process is about creating "buzz" for the product. People like to know when things are coming out. It gives them time to prepare for it. Affiliates have time to set up promotion campaigns, users have time to save money for the product, and you still need to create it. You can further increase traffic by "leaking" sections of the content to the public. A launch is designed to get people hungry for the product, and then build anticipation while they wait for it.
How does a launch drive traffic?
If you have done your product launch properly, expect one of two things. Either it will flop, possibly a bad product or niche, or you will likely be on the phone calling your web-host to apologize for crashing a n entire bank of servers. The more affiliates you had during the launch will make a big difference. Some niche, particularly Internet marketing, often have launched sites with super-affiliates which could bring hundreds of thousands of live visitor traffic in less than 24 hours.
After the launch.
After the product launch you will have to get back to work. The excitement is over. Traffic will drop off and you will have to make sure all the servers are working, and that people are happy with your product. But wait, you can start the next product and make an announcement of the release date and upcoming launch. Then repeat the massive traffic cycle all over again.
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Traffic generation an be as complex or as simple as you make it. It can also be as cheap as free and more costly then you can imagine. Consider which traffic method is best to increase site traffic and stick with it until your site is earning income.
Derek Wood is an internet marketer and off-line business owner, specializing in traffic generation and helping others setup their own online business. He has been actively building his internet-based businesses since 2003.
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