الاثنين، 9 أبريل 2012

How to Increase the Quality and Quantity of Traffic

The essence of any website is comparative to the traffic which finds it. When creating a website you can analyse the visitors to your site using a variety of different analytics tools. When using these it becomes an obsession to check how many visitors you have had, how many page views, how many unique views and where the visitor came from. The thing is, you can have 1000's of visitors to your site but if they are not looking for what your site has to offer then it's a wasted visit. What I want to clear up here is that the quality of the traffic to your site is infinitely more important than the quantity. If you can generate a large volume of quality traffic then you're onto a winner but this is not how many of us begin. Are there things you can do to increase the quality of traffic to your site? Let's have a look.

Site navigation is a big place to start

When clicking on a site the first thing you want is something which is simple, clean and very easy to navigate. Slowing down a website with big images or large flash files will put people off very quickly and unless they really need to be on the site then they will lose patience and move to the next search result. Let someone check it over from a customer perspective and take their feedback, but a good rule of thumb is if you can't load and find the pages quickly then redesign the site.

The page titles will bring fluency in browsing

The pages on your site are where you want your visitors to click. If they cannot understand the page titles or they are dull or boring then the prospective customer will decide to leave and find something more to their taste. Check that the landing page is simple and easy to read with the pages to navigate the site easy to find and click on. When people click through your site it generates points with search engines and will undoubtedly increase traffic.

Back linking your site to increase rankings

When dropping links to your site in a variety of different places such as social media sites, articles and advertising, you create back links to your site which, depending on the quality of the links, will increase the rank of your page. This will mean that your site will be found easier, quicker and will be up there with other quality sites in your market. A good place to do this is commenting on someone's blog or website leaving a link making sure your comments are not spam and offer valuable contribution.

An amazingly effective method, which will take time, effort and patience, is to write articles and submit a link to your site within posting guidelines. These will be out in the internet for as long as the article sites are up and running, providing continued links back to the page of your choice all the time increasing traffic quality with increasing quantity.

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